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Ask MastersDo you serve on the board of a not-for profit(s), volunteer your time to help a charitable organization(s), or work with those who do? Do you want to help your organization(s) increase contributions? Then Ask Masters is for you. - Learn new ways to increase contributed income for your not-for-profit.
- Integrate effective fund raising methods into all aspects of your charitable involvement.
- Experience the support you need for a successful fundraising effort from a fundraising expert.
- Learn each step of the most effective fundraising methods.
Ask Masters is broken in to two distinct tracks: "Finding Funding" and "Major League Major Gift Fundraising." Here are the main steps in each program: Ask Masters – Finding Funding Goals and Roles | You will - Determine personal reasons for supporting cause
- Describe the two fundraising models
- Identify donor life-cycle fundraising activities
- Evaluate current prospect base
- Establish methods to re-engage donors
| Establish your Fundraising Plan | You will - Evaluate your sources for philanthropic revenue
- Identify areas of opportunity for increasing fundraising results
- Select methods for securing contributions
- Set fundraising receipts goals using specific methods by philanthropic source
- Set fundraising goal by prospect with step-by-step methods
| Identify Donors and Prospects | You will - Identify the four ‘donor crops’ you harvest
- Learn to identify the donor pipelines that give the best ‘return on investment’
- Learn to identify the fundraising activities that give the best ‘return on investment’
- Grow your prospect list and fill your contributions funnel
| Tell Your Story | You will - Personalize your cause’s Mission Statement
- Learn how to use a specific ‘case statement’ structure for written materials
- Create your own short stories to get someone involved one-on-one with your cause
- Learn how to present your cause in 30 seconds or 30 minutes to one person or one thousand to generate support
| Connect Budgets to Resources | You will - Identify your cause’s tangible programs that will attract revenue
- Learn to present your cause’s operating budget to generate unrestricted contributions
- Establish naming rights and price points
- Discover non-cash, budget alleviating gift opportunities in your cause’s budget
| Plan your Fundraising Call | You will - Learn how to set yourself up for a successful fundraising visit
- Set goals for each cultivation and stewardship visit that make your next request successful
- Set your next actions to follow-up and close that gift
- Establish the structure that keeps you in control of the meeting
| Review and Raise! | You will - Determine what steps you will implement as an Ask Master for your cause
- Spend your time where it counts to generate resources
- Generate resources!
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Ask Masters – Major League Major Gift Fundraising Goals and Roles | You will - Determine personal reasons for supporting cause
- Describe the two fundraising models
- Identify donor life-cycle fundraising activities
- Evaluate current prospect base
- Establish methods to re-engage donors
| Move from Transaction to Transformation | You will - Discern the difference between a transactional and transformational fundraising
- Identify activities to engage prospects and donors at the highest level
- Find the prospects who are most likely to transform your cause
| Find the Right Connection | You will - Determine what intellectual and emotional benefits your community, constituency, and donor/prospect receive from your cause
- Learn critical interviewing skills to determine potential motivations and interest level in supporting your cause
- Learn how to find out what motivates your donor/prospect in an informal setting
- Determine your cause’s main strategic objectives
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- Learn how to engage your donor/prospects in a formal setting with a goal of long-term involvement and support
| Major Gifts – The Legwork Behind the Scenes | You will - Select your sources for ‘intelligence’ about your prospects and donors
- Learn how to interpret information to determine the best request for the largest gift
- Establish rehearsal goals for fundraising meetings
| Major Gifts – The Ask | You will - Set individual steps to position your cause for the best gifts
- Develop the agenda to follow during the request that leads to success
- Determine specifically what to say during your request
- Discover the most effective techniques for handling responses to requests
| Major Gifts – Closing and Stewarding | You will - Learn the most effective closing techniques
- Discover when and how to increase a new gift
- Set your specific acknowledgement steps
- Develop your donor re-engagement plan for stewardship of their gift and cultivation for the next request
| Review and Raise! | You will - Determine what steps you will implement as an Ask Master for your cause
- Spend your time where it counts to raise resources
- Generate resources!
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